---
description: Få detaljeret information om Zoho Marketing Automation fra verificerede brugererfaringer lige fra anvendelighed, egenskaber, pris, fordele og ulemper. Læs anmeldelser, og find lignende værktøjer takket være Capterra Danmark.
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title: Zoho Marketing Automation: pris, anmeldelser og vurderinger – Capterra Danmark
---

Breadcrumb: [Startside](/) > [Marketing Automation System](/directory/6/marketing-automation/software) > [Zoho Marketing Automation](/software/1014883/zoho-marketing-automation)

# Zoho Marketing Automation

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> Zoho Marketing Automation er en alt-i-én marketingautomatiseringssoftware, der bruges til at styre marketingaktiviteter på tværs af flere kanaler
> 
> Verdict: Rated **4.4/5** by 14 users. Top-rated for **Sandsynlighed for anbefaling**.

-----

## Overview

### Hvem bruger Zoho Marketing Automation?

Beregnet til virksomheder, der ønsker at vokse deres forretning gennem marketing automation. Passer bedst til marketingledere, der søger stærk, vertikal-specifik ekspertise og personaliseringsevner.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Samlet** | **4.4/5** | 14 Anmeldelser |
| Brugervenlighed | 4.1/5 | Based on overall reviews |
| Kundesupport | 4.2/5 | Based on overall reviews |
| Værdi for pengene | 4.4/5 | Based on overall reviews |
| Egenskaber | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Sandsynlighed for anbefaling) |

## Om leverandøren

- **Virksomhed**: Zoho
- **Founded**: 1996

## Commercial Context

- **Udgangspris**: 19,00 US$
- **Prismodel**:  (Gratis prøve)
- **Prissætningsdetaljer**: https://www.zoho.com/marketingautomation/pricing.html
- **Target Audience**: Selvstændig, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Deployment & Platforms**: Sky, SaaS, Web-baseret
- **Supported Languages**: arabisk, brasiliansk portugisisk, bulgarsk, dansk, engelsk, fransk, hindi, indonesisk, italiensk, japansk, koreansk, kroatisk, nederlandsk, polsk, portugisisk, russisk, spansk, svensk, thai, tjekkisk, traditionelt kinesisk, tyrkisk, tysk, ukrainsk, ungarsk, vietnamesisk
- **Available Countries**: Argentina, Australien, Bolivia, Brasilien, Canada, Chile, Colombia, De Forenede Arabiske Emirater, Ecuador, Falklandsøerne, Filippinerne, Frankrig, Fransk Guyana, Guyana, Indien, Irland, Italien, Mexico, Nederlandene, New Zealand and 10 more

## Egenskaber

- A/B Testing
- Annoncestyring
- Begivenhedsudløste handlinger
- CAN-SPAM Compliance
- CRM
- Dashboard
- Destinationssider/webformularer
- Drip-kampagner
- E-mailmarketing
- E-mailsporing
- Engagementssporing
- Generering af kundeemner
- Indholdsstyring
- Integration af sociale medier
- Kampagneanalyse
- Kampagneskema
- Kampagnesporing
- Kampagnestyring
- Kontaktstyring
- Konverteringssporing
- Kundesegmentering
- Kvalificering af kundeemne
- Markedsføringsautomatisering
- Mobile Optimization
- Multi-Channel Attribution
- Multi-Touch-tilskrivning
- Multikanal-kampagner
- Multikanal-marketing
- Målretning til målgruppe
- Planlægning af udgivelse
- Pleje af kundeemner
- Præstationsmåling
- ROI Tracking
- Rapportering og statistik
- Rapportering/analyse
- Registrering af kundeemne
- Segmentering
- Skabelonstyring
- Social markedsføring
- Sporing af webstedsbesøgende
- Styring af arbejdsgange
- Styring af kundeemner
- Søgning/filter
- Third-Party Integrations
- Tilpasning
- Tilpasselige felter
- Tilpasselige skabeloner
- Tilskrivning på tværs af kanaler
- WYSIWYG-editor
- Webstedsanalyse

... and 2 more features

## Integrations (33 total)

- BULK SMS
- Clickatell
- Dropbox Business
- Eventbrite
- Evernote Teams
- Google Drive
- Google Photos
- LinkedIn Sales Navigator
- Meta for Business
- OneDrive
- PayPal
- PayPal Commerce Platform
- SMS-Magic
- Salesforce Platform
- Shopify

... and 18 more integrations

## Support Options

- Mail/support
- Ofte stillede spørgsmål/forum
- Videnbase
- Telefonsupport
- 24-7 (live repræsentant)
- Chat

## Category

- [Marketing Automation System](https://www.capterra.dk/directory/6/marketing-automation/software)

## Relaterede kategorier

- [Marketing Automation System](https://www.capterra.dk/directory/6/marketing-automation/software)
- [indholdsmarkedsføring software](https://www.capterra.dk/directory/30796/content-marketing/software)
- [Email Marketing Software](https://www.capterra.dk/directory/30013/email-marketing/software)
- [Marketing Analytics Software](https://www.capterra.dk/directory/31018/marketing-analytics/software)
- [Marketing Attribution Software](https://www.capterra.dk/directory/31081/marketing-attribution/software)

## Alternativer

1. [HubSpot Marketing Hub](https://www.capterra.dk/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews)
2. [Omnisend](https://www.capterra.dk/software/153508/omnisend) — 4.7/5 (836 reviews)

## Anmeldelser

### "Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert" — 5.0/5

> **Mehandi** | *24. marts 2022* | Markedsføring og reklamer | Recommendation rating: 8.0/10
> 
> **Fordele**: Features which I like most about this software are:- &#10;&#10;1) Inexpensive Pricing.&#10;2) A Variety of Features ( though it is not fully reliable)&#10;3) Lead Management&#10;4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website)&#10;5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.
> 
> **Ulemper**: The Feature which I like least about this software:-&#10;&#10;1) Overall speed of the Software at which it refreshes/loads.&#10;2) Very Few Integrations with 3rd party Software.&#10;3) If they can make their "Qualification" Feature more robust and easy to use.&#10;&#10;Not Reliable to run a business
> 
> Problems which I am solving/helping my clients to solve with Marketing Automation are as such:-&#10;&#10;1) Running Email Campaigns.&#10;2) Running Automated Email Campaigns / Drip Campaigns.&#10;3) Understanding the Visitor's behaviour, how they are interacting with the website.&#10;&#10;&#10;The benefits which I got from Zoho Marketing Automation are as such:-&#10;&#10;1) Inexpensive Pricing - less load on the pocket to use the software.&#10;2) Running Affordable email campaigns.&#10;3) Campaign Management is easy.&#10;4) Running and Managing Automated Email Campaigns.&#10;5) Saving a lot of our time by creating templates and  using them later again and again.

-----

### "Useful tool but could be sharper" — 4.0/5

> **Lamia** | *27. december 2023* | Fritid, rejser og turisme | Recommendation rating: 7.0/10
> 
> **Fordele**: It's easy to incorporate into existing working functionality
> 
> **Ulemper**: It needs more refinement as a marketing automation tool with more options for tagging and crm management
> 
> Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation

-----

### "Good experience with Zoho" — 3.0/5

> **Marian** | *2. maj 2025* | Markedsføring og reklamer | Recommendation rating: 10.0/10
> 
> **Fordele**: Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing.
> 
> **Ulemper**: Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans.
> 
> This is an amazing tool for businesses but you can find better options in the market.

-----

### "My experience with zoho marketing  platform" — 4.0/5

> **Rohit** | *1. oktober 2023* | Markedsføring og reklamer | Recommendation rating: 7.0/10
> 
> **Fordele**: One of the thing I like about this platform is  it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.
> 
> **Ulemper**: While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools.
> 
> My overall experience with  the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform.

-----

### "Merits and demerits of using Zoho Marketing Automation" — 5.0/5

> **Bekræftet anmelder** | *20. juli 2022* | Automatisering af industri | Recommendation rating: 10.0/10
> 
> **Fordele**: The software is user friendly and provide best features as compared to others.
> 
> **Ulemper**: i think simulation scenario should be provided to the customers before implementing and using it officially.
> 
> The contact database and zoho email handling are best features to use

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