Salesforce Marketing Cloud

Hvad er Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Hvem bruger Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

Hvor kan Salesforce Marketing Cloud anvendes?

Cloud-baseret
Lokalt

Om leverandøren

  • Salesforce
  • Beliggende i San Francisco, USA
  • Grundlagt i 2003

Support vedrørende Salesforce Marketing Cloud

  • Telefonsupport
  • 24-7 (live repræsentant)
  • Chat

Tilgængelige lande

Australien, Brasilien, Canada, Indien, Japan og 6 andre

Sprog

dansk, engelsk, finsk, fransk, hollandsk og 16 andre

Om leverandøren

  • Salesforce
  • Beliggende i San Francisco, USA
  • Grundlagt i 2003

Support vedrørende Salesforce Marketing Cloud

  • Telefonsupport
  • 24-7 (live repræsentant)
  • Chat

Tilgængelige lande

Australien, Brasilien, Canada, Indien, Japan og 6 andre

Sprog

dansk, engelsk, finsk, fransk, hollandsk og 16 andre

Videoer og billeder af Salesforce Marketing Cloud

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Video om Salesforce Marketing Cloud
Software til Salesforce Marketing Cloud - 1
Software til Salesforce Marketing Cloud - 2
Software til Salesforce Marketing Cloud - 3
Software til Salesforce Marketing Cloud - 4
Software til Salesforce Marketing Cloud - 5

Sammenlign Salesforce Marketing Cloud med lignende produkter

Salesforce Marketing Cloud

Salesforce Marketing Cloud

4.800,00 US$
Gratis version
Gratis prøve
14,95 US$/måned
Gratis version
Gratis prøve
0,00 US$
Gratis version
Gratis prøve
1.250,00 US$/måned
Gratis version
Gratis prøve

Egenskaber ved Salesforce Marketing Cloud

  • AB-test
  • Adfærdsanalyse
  • Adfærdssporing
  • Adgangskontrolelementer/tilladelser
  • Administration af abonnenter
  • Aktivitetssporing
  • Automatiseret offentliggørelse
  • Automatiske besvarelser
  • Begivenhedsudløste handlinger
  • Belønningsstyring
  • Beskeder/meddelelser
  • CRM
  • Dashboard
  • Dashboard for aktivitet
  • Dataopsamling og overførsel
  • Delte indbakker
  • Destinationssider/webformularer
  • Dokumentopbevaring
  • Dokumentstyring
  • Drip-kampagner
  • Dynamisk indhold
  • E-mailmarketing
  • E-mailsporing
  • E-mailstyring
  • Elektroniske blanketter
  • Engagementssporing
  • Flere kampagner
  • For iPad Devices
  • Import/eksport af data
  • Indholdsstyring
  • Indstillinger for indholdsudgivelse
  • Integration af sociale medier
  • Kalender/påmindelsessystem
  • Kalenderstyring
  • Kampagneanalyse
  • Kampagneplanlægning
  • Kampagnesporing
  • Kampagnestyring
  • Kanalstyring
  • Konkurrenceanalyse
  • Kontaktstyring
  • Konverteringssporing
  • Kortlægning af kundernes rejse
  • Kundeengagement
  • Kundesegmentering
  • Kvalificering af kundeemne
  • Ledelse af salgsmoduler
  • Loyalitetsprogram
  • Mappestyring
  • Markedsføringsautomatisering
  • Mobil optimerede e-mails
  • Multi-Channel Attribution
  • Multikanal-kampagner
  • Multikanal-marketing
  • Målretning til målgruppe
  • Mærkning
  • Overholdelse af CAN SPAM
  • Planlægning af udgivelse
  • Postplanlægning
  • Prioritering
  • Prospekteringsværktøjer
  • Præstationsmåling
  • ROI Tracking
  • Rapportering og statistik
  • Rapportering/analyse
  • Realtidsanalyse
  • Redigering af tekst
  • Registrering af kundeemne
  • Salgsaktivitetsledelse
  • Samarbejdsværktøjer
  • Segmentering
  • Segmentering af kundeemne
  • Signaturhåndtering
  • Skabelonstyring
  • Social markedsføring
  • Sporing af interaktion
  • Sporing af webstedsbesøgende
  • Styring af arbejdsgange
  • Styring af e-mailkampagner
  • Styring af flere konti
  • Styring af lister
  • Svarstyring
  • Søgning i fuld tekst
  • Søgning/filter
  • Tilpasselige felter
  • Tilpasselige rapporter
  • Tilpasselige skabeloner
  • Tredjepartsintegrationer
  • Versionskontrol
  • Visualisering af data
  • WYSIWYG-editor
  • Webstedsanalyse

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We deliver the tools to simplify and amplify digital marketing and drive results for your business.

Anmeldelser af Salesforce Marketing Cloud

Gennemsnitlig score

Samlet
4,1
Brugervenlighed
3,6
Kundeservice
3,7
Egenskaber
4,1
Værdi for pengene
3,7

Anmeldelser efter virksomhedsstørrelse (medarbejdere)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Find anmeldelser efter vurdering

5
38%
4
39%
3
16%
2
3%
1
4%
Robert
Robert
ICT Manager i Australien
Bekræftet LinkedIn-bruger
Kemikalier, 51-200 medarbejdere
Har anvendt softwaren til: 1-5 måneder
Anmelderkilde

Top of class marketing automation and reporting.

5,0 for 3 uger siden Nyt

Kommentarer: It has been very positive. Before this our marketing was very much email informational marketing. Sending out new product ifo and links to webinars etc but there was no easy way to link this data to contacts or prospects and no way to have this information readily available to the sales team to generate sales. HAving the power to identiny and categorise supporters and detractors and know who is interested in wjat based on actual data is very powerful.

Fordele:

The ease of connecting the software to the larger salesforce CRM and using the data from Marketing cloud to educate the sales people about what their customers are interested in is invaluable. The power of linking slaes and marketing together is huge.

Ulemper:

there are some things that are not included. It will send out campaings but if you need something like a survey you will need either a landing page ofr some kind of survey software. Saying that they do integrate the leading platfroms quite well.

Bekræftet anmelder
CEO i Pakistan
Bekræftet LinkedIn-bruger
Mad- og drikkevarer, 201-500 medarbejdere
Har anvendt softwaren til: Over 1 år
Anmelderkilde

Overvejede alternativer:

Outstanding software in digital marketing

5,0 for 2 uger siden Nyt

Kommentarer: My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Fordele:

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Ulemper:

I didn't find it any features useless. However, it should be updated with new version.

Bekræftet anmelder
Consultant i Holland
Bekræftet LinkedIn-bruger
Internet, 11-50 medarbejdere
Har anvendt softwaren til: 6-12 måneder
Anmelderkilde
Kilde: GetApp

Terrible product, terrible support

1,0 for 4 år siden

Fordele:

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Ulemper:

Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Ahmed
Freelancer i Egypten
Computer- og netværkssikkerhed, 51-200 medarbejdere
Har anvendt softwaren til: Over 1 år
Anmelderkilde

One of the best CRM ever

5,0 for 4 uger siden Nyt

Kommentarer: Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others
In summary, this program can accomplish large and heavy tasks for your company with many advantages that will make it easier for you to use the program

Fordele:

Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine. The CRM can perform some serious heavy lifting and integrates with practically all programs on the market. Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing.

Ulemper:

Sometimes it is slow to use However, that is just how CRMs are, I've looked at many different CRMs available, and Salesforce has so far proven to be the finest.

Walter
Marketing Specialist i USA
Videregående uddannelse, 501-1.000 medarbejdere
Har anvendt softwaren til: Over 1 år
Anmelderkilde

SFMC

4,0 for 3 år siden

Kommentarer: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Fordele:

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Ulemper:

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.